What the heck is a CMO?
Stands for Chief Marketing Officer - What does a CMO do?
The CMO leads sales management, product development, distribution channel management, marketing communications (including advertising and promotions), pricing, market research, and customer service. Every one of these responsibilities depends upon the CMO’s ability using the written word. CMOs must be able to explain a wide range of concepts across the specialized disciplines that power his or her company.
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