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Not All Words Are Created Equal: An Introduction to Google Keywords

Not All Words Are Created Equal: An Introduction to Google Keywords

You have your business’s website up and running. You have it linked through your social media accounts and CTR (click through rate) from your strong Facebook video ad campaigns. This is a great start, but in the digital age, marketing your business via multiple platforms is necessary, like the (old) days of phonebook advertising, classified ads in newspapers, and bus benches. Google Ads (formerly Google AdWords) is the modern advertising platform that combines all of the marketing forms of yesteryear.