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Content Is King (and Key) in a Fractured Media World

Content Is King (and Key) in a Fractured Media World

Every day, it seems, we are the brink of massive upheaval and change. Every year is the year the world changed. Every moment feels more critical and more chaotic than just a year ago. No, I'm not talking about the midterm elections or all of the other global news stories that bombard us every day. I'm talking about how we market our businesses—how we convert potential clients into loyal customers—is in a steady state of flux.