The word blog is a buzz word for many business owners these days. Every time the word blogging comes up, business owner’s ears perk up and for a good reason. Blogging has been credit for bringing as much as 38% new traffic, according to a study by Hubspot. If you want to blog, but don’t know how to make it effective for your business, this post is for you.
Many times, as a business owner, we end up doing things just because we “should.” We “should” be on social media channels that fit your business. We “should” publish blogs weekly. We “should” write newsletters. We “should” network with business owners. We never actually get told why we should even care, beyond we should.