Get Your S[h]ite Together!: Why Your Website is Important

Why Web Design Matters

We all know having a website is important. We all know using social media regularly is important. We know consistently producing content is important. Did you know your web design is probably more important than all those combined? Probably not. 

What is Web Design?

Let’s actually discuss what web design is and how you can improve yours. According to Red Website Design, your web design consists of the following five things:

  • Your website load time
  • Your color scheme
  • The layout of your website
  • Whether you seem trustworthy
  • Your website being in HTML5 format

Knowing these five factors, you can start to improve your traffic and your presence online. The faster your website loads the happier your audience is going to be. Remember the post about users only having an attention span of eight seconds? This is why it’s so important! You don’t want to lose them because your website wasn’t catchy enough.

Your colors are all on brand and your audience feels more relaxed and at ease, not trying to figure out what you’re all about. The layout of your website starts at the left and works itself in a kind of Z with the important information - your business name, own name, headline and possibly your signature content product - then your most important copy. This means the first and second paragraph talk about what problem you can solve for your ideal client. 

How To Improve Your Web Design

It’s a lot of information to process. Especially when you look at your web presence and realize you need to update everything. Let’s take this step by step. First, figure out what you can do to help your site load as fast as possible. After you get your speeds up, start toning down all of your colors and making sure they help your brand. 

After you get your colors and your speeds lined up, start updating your website layout. Update your header. Get your copy together and then figure the rest out. Spend the rest of your time gaining your reader’s trust and formatting your website to fit HTML5. Gain your reader’s trust by answering their questions and publishing content consistently.


It’s Important

Your web design is the most important part of your business. It is a vital part of your marketing. It’s the focal part of your marketing plan. When these five factors cohesively work together and are seamless, your readers enjoy your business and interacting with it. You also start to enjoy it, as everything is working together and your message is coming across loud and clear. 

Kaylee White

San Diego, CA

Kaylee White is a copywriter for creative business owners, specializing in crafting blog posts, newsletters, and website copy. She guides small business owners through their confusion and helps get their message across clearly and concisely while solidifying their brand's image and style. This helps business owners use their time wisely and on things they truly enjoy, while she gets to engineer the perfect set and order of words to assist in branding. She has been writing since she could hold a pencil, creating and helping others tell stories. As a graduate of the University of California, San Diego, she has put her Communications degree to good use.