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The Good and Evil of Branding

Branding and why its important

When it comes to attracting new customers and maintaining their loyalty, branding is important. 

But what is a brand? 

Branding means more than having an eye-catching logo. Branding means consistently putting your best foot forward. I once had a client who had a branding problem. His website was dull. The logo was outdated. In fact, the logo on his business card didn’t even match the one on his website. His online identity didn’t match his offline identity. In other words, there was no consistency. 

As entrepreneurs, there are different things we do to present ourselves. Whatever those things are, we want to make sure they match; that they are in concert with each other.   

Does that mean you have to look and sound and act like other people? 

Of course not. But you do need to look and sound and act like yourself, across all your platforms. 

Throughout the buy cycle, potential customers are continually evaluating you for your entire package: website, blog, social media, product quality. It even comes down to the feeling they get when they interact with you. So make sure your brand is polished. Think Box Concepts can polish your brand.

Think Box is:

  • The eye of design
  • Creative problem solving
  • Alternative thinking
  • Intuitive and agile solutions
  • Your own personal think tank 

Remember: the key to successful branding is to consistently put your best foot forward across all platforms. Think Box Concepts is here to help you do just that.

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David Bareno

David is a serial entrepreneur whose vast experience spans the spectrum from sports equipment manufacturing to printing and design to technology integration. David has drawn from his broad career to develop Think Box Concepts, offering ideas and services that integrate technology, marketing, and sales within an organization. Think Box utilizes these integrations to streamline operations, build brand awareness, and grow the bottom line.