Few Key Points From the Article
- Know your market
- Target "unexpected" consumers
- Pick up the phone
- Promote locally
- The personal touch
The Dreaded Phone Call
The one thing people fear the most is picking up the phone to prospect, historically known as cold calling. It no longer needs to be a traditional cold call, think of them as lukewarm calls. With the power of the internet you can research the person you are trying to contact; find out their interest from twitter, LinkedIn, Facebook and the like. The call is much more engaging when you know a little about the person on the other end. Don't go all night stalker on the individual, just a few tidbits should suffice for a very short call. Remember that people do business with people they know, like and trust. The goal of the first call is to make a connection, not to sell.