Every day, it seems, we are the brink of massive upheaval and change. Every year is the year the world changed. Every moment feels more critical and more chaotic than just a year ago. No, I'm not talking about the midterm elections or all of the other global news stories that bombard us every day. I'm talking about how we market our businesses—how we convert potential clients into loyal customers—is in a steady state of flux.
You have your business’s website up and running. You have it linked through your social media accounts and CTR (click through rate) from your strong Facebook video ad campaigns. This is a great start, but in the digital age, marketing your business via multiple platforms is necessary, like the (old) days of phonebook advertising, classified ads in newspapers, and bus benches. Google Ads (formerly Google AdWords) is the modern advertising platform that combines all of the marketing forms of yesteryear.