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The Wild West (and some other states) of Hemp and CBD Marketing

The Wild West (and some other states) of Hemp and CBD Marketing

The more marijuana and hemp laws change, the more certain attitudes towards them stay the same. The more legal these products get, the more difficult it seems to market them. It’s understandable that advertising rules for marijuana mirror those of drugs such as alcohol and nicotine, but it makes almost no sense that CBD products, which have negligible psychoactive symptoms, is constrained by the same restraints as prescription and recreational drugs.

Content Is King (and Key) in a Fractured Media World

Content Is King (and Key) in a Fractured Media World

Every day, it seems, we are the brink of massive upheaval and change. Every year is the year the world changed. Every moment feels more critical and more chaotic than just a year ago. No, I'm not talking about the midterm elections or all of the other global news stories that bombard us every day. I'm talking about how we market our businesses—how we convert potential clients into loyal customers—is in a steady state of flux.